Shore Fire Media helped launch the career of jazz singer Samara Joy and raise awareness for her Verve Records debut album, “Linger Awhile.”
Shore Fire strategically identified and garnered support from top-tier media and important tastemakers to secure opportunities that would advance her career. Shore Fire also introduced Joy to influential members of the Recording Academy early in the campaign, with an exclusive showcase that gave members a sense of discovery for an incredible rising talent, and furthered that career-defining relationship by securing a performance at MusiCares’ 2023 Persons of the Year Gala.
“Samara Joy’s Voice (and Social Media) Is Helping Jazz Find Fresh Ears.”
- The New York Times
And the Grammy for Best New Artist goes to…
Shore Fire catapulted jazz singer Samara Joy’s career, positioning her as a once-in-a-generation crossover artist and helping her forge career-advancing relationships. The relationship-building opportunities and needle-moving press resulted in two 2023 Grammy wins for Best Jazz Vocal Album and the coveted Best New Artist award — as well as a 2024 win for Best Jazz Performance. Shore Fire also secured appearances on The Tonight Show Starring Jimmy Fallon, The Late Show With Stephen Colbert, The TODAY Show, CBS Mornings, The Kelly Clarkson Show, The Jennifer Hudson Show, and more.
